How choosing the right Wordpress design service saw Mica Living attract A-list celebrities and international wealth.
Attracting high-end clients is a fine art. Mica Living approached us with a vision to put their concierge service up in lights and brush shoulders with A-list celebrities. They had a strong vision and knew with the right Wordpress design service, their business was capable of making millions. Yet the question still hung between us: why is website design important?
You’re not alone in your curiosity. From local UK brands through to holistic health practitioners and online stationery stores – we are often asked, “why is website design important?”.
There’s plenty of well-known reasons ranging from brand credibility (nearly 69% of visitors judge a brand based on how user-friendly their website is) to modern-day demand – technology isn’t going anywhere and your dream clients are online. However, what is asked of brands (and by extension – their websites) is changing. Especially when it comes to delivering luxury online experiences.
With 60.9% of website visitors being influenced by how innovative and immersive a website is – it’s changing how we answer the question, ‘why is website design important?’. For Mica Living (and other luxury brands) to be successful in converting multi-million dollar clients on an international stage requires a website with customisation and memorability. And this is how we did it.
1. Compare competitors – and then do the complete opposite
Website design is important because it gives you the opportunity to be memorable. Visual elements such as colour combinations, font choices and imagery (whether it’s from a brand photoshoot or stock imagery) build a brand’s personality. When Mica Living came to us, they were in the start-up phase and ready to make a memorable mark. They didn’t have an existing website, but this blank canvas allowed us to strategically pick apart what their competitors were doing.
A few trends quickly became apparent: ‘icky’ black and gold colour palettes, cold and awkward stock imagery choices and an overarching lack of personality. The majority of businesses in this industry were giving a corporate and tacky first impression – a clear roadblock for connection and landing multi-million dollar clients.
Instantly, we had a blueprint for what not to do. And as a Wordpress design service, we see so many people go wrong here. They assume that what’s currently being done in their industry is the gold standard – when in fact, it’s often an opportunity to be different, to stand out and to make your memorable mark. Right from the first impression.
2. Appeal to the luxury mindset with meticulous attention to detail
Website design is important because it demonstrates your attention to detail. You don’t need a price tag that rivals a six-figure Rolex to deliver your client a luxury experience. And while we do have experience building websites that make six-figures – our approach remains the same no matter the price point of your product or service.
Visual elements and thoughtful design touches show your dream clients that you care about detail. In the case of Mica Living, we crafted a highly recognisable symbol that could be repeated (and instantly recognised) across multiple pages on their website.
By creating moments of memorability that appeal to your dream client, trust subconsciously grows. And as your brand becomes a familiar, engaging and trusted source for products or services – extraordinary results follow.
3. Eat with your eyes first: research confirms that aesthetics matter more than you think
Website design is important because research tells us intuitive and visually appealing websites improve trust and loyalty. And since trust and loyalty are the building blocks for business success – investing in aesthetics has a juicy return on investment. Which is where customisation comes in. It’s impossible to get into your dream client’s head with an overused website template.
While browsing Etsy and buying a pre-made website is an easy route to going live, it will always lack the personalisation and attention to detail needed to appeal to a luxury client (unless you spend countless hours customising and tailoring it – and at that point, have you really saved money?).
From how we ordered the information on the homepage through to the careful placement of every custom-coded button, we had Mica Living's A-list avatar in mind (and nobody else). This meticulous attention to detail is what separates luxury from the everyday.
4. Treat your dream client’s time like the precious commodity that it is
Website design is important because confusion is conversion's enemy. To design a pretty website is one thing, but 7+ years delivering Wordpress design services has taught us that purpose matters just as much. Website navigation is all about showing your dream clients exactly what they’re looking for – in as few clicks as possible. And it comes down to logically grouping information based on your dream client's journey.
Just like Sephora keeps sunscreens and fragrances separate and they don’t hide cleansers in with haircare products – making information, products and services on your website easy to find, improves the experience. And a better experience, means increased trust and brand loyalty.
For Mica Living, this meant clearly linking each page, consistently using easy-to-see buttons and choosing one goal: the enquiry page. Our wordpress design service treats your dream client's time as a precious resource – so not a single second (or scroll!) is wasted.
Anything is possible with a Wordpress design service that connects through customisation and builds trust through intentional design. Make your mark and make millions with Belle Creative.
Pretty with a purpose means we get our facts & stats straight from the source:
Articles we referenced to answer: why is website design important are here:
July 2024 Jurnal Bisnisman Riset Bisnis dan Manajemen 6(1):163-179
Srisathan, Wutthiya Aekthanate et al.
Heliyon, Volume 10, Issue 1, e23764
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