Everything we want you to know about creating high converting sales pages in today’s market
If there’s one question around website design that’s always flooding our DMs: it’s about creating a sales page. When done well, they can be a money-making masterpiece – quashing repetitive questions and admin, while being pretty much set-and-forget. However, without a crystal-clear strategy and plenty of purpose: sales pages can become an expensively long and uninspiring manifesto for the problem you could’ve solved.
Whether you’re leading a beauty, wellness, fashion or interiors brand (or something entirely different!); the goal is the same: to create a sales page that converts. So, to help you do this, we’ve brought together data from all of our sales page audits and created this guide: 5 Secrets for Creating a Sales Page that Converts in 2026.
Book the CTRL + ALT + Convert Website Audit for yourself and turn your idle sales page into a money-making masterpiece.
What is a sales page and how is it different from a services page?
A sales page is a single webpage dedicated to selling one well-defined offer, with urgency. Here, we’ve broken down the key differences between a sales page that converts and a services page.
What is a Sales Page?
- Long format
- Greater sense of urgency
- Provides information and persuasive copy on a single offering
- Clear fixed-pricing with ‘Buy Now’ CTA
- If the client is engaged and persuaded, it will result in a sale
What is a Services Page?
- Short - medium format
- Includes information and persuasive copy on multiple offers
- ‘Starting at’ pricing and/or CTAs to request custom costings
- Invites a conversation that may or may not result in a sale
01. Creating a sales page that converts starts with making a crystal-clear promise
Creating a sales page that converts means making a crystal-clear promise. The sales page must answer an important question: ‘what changes for you when you buy this product/service?’
Sales pages must be outcome-focussed, especially in the above-the-fold and introduction section. Inclusions such as a 60-minute beauty workshop or a free fashion consult aren’t as compelling unless your dream client understands HOW their life is going to improve by making this purchase.
If the beauty workshop is industry-accredited (thus building trust and safety) and unlocks an opportunity to expand your service offerings (meaning more clients and revenue) – this needs to be explained first and foremost.
02. Define a single offer and pair it with a single Call to Action (CTA)
Sales pages are long and full of information – which means you must present a single, focussed offer and repeat the same CTA. To immerse your dream client and reduce decision fatigue; avoid upselling, offering choice and/or trying to sell multiple products/services from the single sales page.
If your offer cannot standalone without an add-on or upsell, it’s time to revisit and refine your offer, increase the price or explore more robust messaging that reveals its worth and necessity.
03. Put forward your best social proof
People are social creatures and when it comes to creating high converting sales pages, social proof is a powerful way to mimic the nature of referrals and recommendations. It allows your dream client to see themselves in the shoes of those who’ve already experienced success. Strong social proof includes client reviews, testimonials, DM screenshots, feedback, endorsements and case studies.
04. Scannable design = a sales page that converts
Only 16% of web visitors will read everything on your sales page – it’s simply the nature of contemporary consumption and shopping habits. Rather than being scared of this statistic, we’ve embraced it and encourage entrepreneurs to focus on strategic design and strong messaging. It’s the difference between creating high converting sales pages and one that flops.
After all, it’s not enough to create a pretty sales page. Visitors need to be able to scan and skim the design, read headers and feel supported by layered CTAs – all the while feeling satisfied that the remaining paragraph content is worth their time to consume. Once you’ve achieved this careful balance, you’ll have a sales page that converts.
05. Provide reassurance before there’s a chance to become nervous
Objection handling is about addressing concerns or hesitations surrounding a purchase. When creating a sales page, there’s no dialogue (unlike face to face sales). This means your content must preempt any roadblocks and address them with empathy, compassion and genuine understanding.
In terms of creating a sales page that converts, your solution must be presented in a way that feels trustworthy and tailored – not designed and written for the masses. And the only way to achieve is, is to spend plenty of time developing a crystal-clear promise and a well-rounded offer.
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