Website templates for business can seem like an attractive starting point for many passionate entrepreneurs. Buzzwords like ‘high-converting’ and ‘fully responsive’ are thrown about like confetti, promising unlimited opportunities to customise and of course, they present a tiny price tag.
Unfortunately, generic website templates for business (no matter how beautiful the demo is) often end up being a roadblock to long-term success. Taking weeks and months to customise (that could’ve been invested in booking a new client) and leaving no room to make a memorable mark means business owners inevitably invest in a custom solution.
At Belle Creative, we believe there’s a middle ground. So if you’re only 1-2 years into running your business and ready to turn browsers into buyers – explore our service for new businesses and be ready to leave a lasting impression.
Website responsiveness and conversation isn’t one-size-fits all
‘High converting’ and ‘fully responsive’ are the two most common buzzwords used to sell website templates for business. However, 7+ years designing high-converting websites has taught us that the key to conversion lies in customisation that aligns exactly with your dream clients. We deeply understand the trends and strategy that can predict what certain audiences expect to see, what information they’re looking for and what the next step in their journey looks like.
It’s impossible to accurately answer these questions with a website template. Even WordPress website templates for business are designed to plug-and-publish with no consideration for how your unique product or service is going to address a deep need or desire. Not to mention that customisation in itself can take anywhere from 20-30+ painstaking hours, only to realise your changes have negatively impacted the responsiveness of your website.
Website responsiveness is how the layout of a web page will automatically shrink, enlarge, resize or hide to make it look pretty – while still serving a functional purpose. Here at Belle Creative, we use HTML and CSS to customise the responsiveness of every single site we create – ensuring a luxury experience across desktop, tablet and mobile. Unfortunately, pasting too much text, uploading an image that’s too small or even adding in an extra button can immediately throw off the responsiveness of a website template. Leaving you with a headache and hours of troubleshooting ahead.
Website templates for business are the easiest way to blend in and be ignored by your dream client
Put very simply, website templates for business are basic, blocky and boring. They’re typically created with a particular industry in mind – consulting, coaching, finance, real estate, photography, marketing, etc. – however that’s where the customisation stops. Website templates don’t consider the thousands of different demographics, interests, age groups or location combinations specific to your dream client.
A coaching website template designed with mid-late 50s men who need support planning their transition into retirement isn’t going to resonate with your ambitious and results-driven 20-30 year old female entrepreneurs with endless energy. No matter how many times you change the font or add lilac accents.
And when everyone in your industry is buying the same coaching website template, it’s impossible to become memorable. The beauty of having a website built from scratch is that we can do the complete opposite of whatever “everyone else” is doing – not only appealing to your dream client, but completely stopping them in their tracks, engaging them and inviting them to be part of your story.
Deeply understanding your target audience is the secret to sell-out success
Understanding the purpose of your website, how to position your products or services and what the natural user journal will look like takes time. Time that we use to prepare detailed briefs, strategise on client calls (and behind the scenes), go back and forth via email, set the design direction and create open opportunities for feedback. No part of a customised website with Belle Creative is guesswork – but when it comes to website templates for business, their entire model is guesswork.
Customisation is the beating heart of Belle Creative. We can creatively brainstorm how to organise information better, improve understanding of what you do and create effects that emphasise how essential your services are – all without having to resort to WordPress website templates for business.
A better cost and strategy effective solution
We get it (because we’ve been there). Businesses evolve so quickly within the first 1-2 years. And cost is one of the biggest reasons we see brands choosing WordPress website templates for business instead of a customised solution. Which is why we’ve launched a simpler solution that doesn’t shortcut strategy – with a new-business budget in mind.
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